| Title | Tradition Makeup |
| Agency | MullenLowe SSP3 Colombia |
| Campaign | MAQUILLAJE DE TRADICION |
| Advertiser | SPPRO Maquillaje Profesional |
| Brand | SPPro |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Face Makeup |
| Tagline | tradition makeup |
| Story | Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history. |
| Philosophy | Highlight to social network users the importance and ancestral richness of the Wayuu's Makeup, a Colombian ethnic group that is disappearing. |
| Problem | Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history. |
| Result | 3 million interactions in one day. 30% more new followers. 1.5 million people reached. And most importantly, getting thousands of people to know the ancient value and ancestral richness behind Wayúu’s makeup. |
| Media Type | Social Media |
| Length | |
| Market | Colombia |
| Soundtrack | Diego Caceres |