Tino Schwanemann

Tino Schwanemann

Creative Director at TLGG
Berlin, Germany

About me

Great storytelling and design bridge the gap between analog and digital, crafting experiences that feel both timeless and innovative.

Marshall McLuhan’s assertion that “the medium is the message” highlighted how the form of a medium influences perception. While this held true for traditional linear storytelling, today’s environment demands a more nuanced approach.

In our current era, it’s imperative to craft messages that are adaptable across diverse channels and tailored for various media formats. This involves not only selecting the appropriate platforms but also customizing content to resonate with specific target audiences. The goal is to create personalized storytelling experiences that bridge the gap between virtual environments and our tangible reality.

In this user-centric world, the message increasingly defines the medium. This perspective emphasizes the importance of adaptability and personalization in storytelling.

Storytelling adds an emotional dimension to experiences, transforming them from mere presentations of product facts into engaging narratives. This emotional engagement is vital, even in interactive media, to captivate and retain audience interest.
Design transcends aesthetics; it’s about creating visuals that serve communication objectives. While beauty is appreciated, the primary focus is on effective communication through design.
And Technology selection is integral to storytelling.

Languages
  • German - Native
  • English - Pro
  • French - Pro

Positions

Creative Director
TLGG
Germany
August 2021 - Present (3 years 6 months)
Creative Director
Edelman
Germany
2020 - 2021 (1 year)
Creative Director
IBM iX DACH
Germany
2017 - 2019 (2 years)

Education

Diploma

October 2003 - March 2007 (3 years 5 months)
Film & Media

Diploma

October 1998 - July 2003 (4 years 9 months)
Visual Communication

Other professional activities

PHNX 2025

Awards Jury Member

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