Central Council of Jews - "#StopRepeatingStories (Film)" by Golden Award of Montreux 2024
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Central Council of Jews - "#StopRepeatingStories (Film)"
- Brand: Central Council of Jews
- Country: Germany
- Advertiser: Central Council of Jews
| Title | #StopRepeatingStories (Film) |
| Brief | Anti-Semitism is not a problem of the past. To get the civilian population to finally take action, we circulate journalistically researched stories that use creative storytelling to make it emotionally and argumentatively impossible to dismiss anti-Semitism as a problem of the past any longer. We achieve this with videos that initially look like eyewitness reports from Holocaust survivors - until the face and voice are rejuvenated via AI and it becomes clear: These attacks are happening here and now and we need to take action against them here and now.Such a technically impressive and creatively compelling state-of-the-art use of AI is unprecedented in the context of political communication for an institutional organization in Germany. The emotional impact and technical innovation of #StopRepeatingStories therefore not only underline the topicality of the issue, but also manifest the relevance of the Central Council as the public voice of all Jews in Germany.The campaign’s combination of emotional power and technical innovation not only underpinned the urge of that issue, but also manifests the relevance of the Central Council as the public voice of all Jews in Germany. |
| Agency | Serviceplan Berlin |
| Campaign | #StopRepeatingStories |
| Advertiser | Central Council of Jews |
| Brand | Central Council of Jews |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
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| Chief Creative Officer | A..x S...ll . SE......LAN G...P Subscribers Only |
| German Chief Creative Officer | T..l D....el . SE......LAN G...P Subscribers Only |
| Managing Director | Je.....te B...é Subscribers Only |
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| Global Creative Lead | Ma.....ian F....an Sc....gen . ME.....US G...P Subscribers Only |