AdForum's Business Creative Report is a unique ranking of the world's most awarded campaigns by industry sector. The BCR allows advertisers and agencies to measure their creative impact against competitors in the same industry.
The overall results are gleaned from each campaign's performance in just more than 40 leading awards shows -global, regional, national or specialized-, adding up to a compendium of outstanding creativity.
For the first time, the ranking offers an insight into the best performing campaigns in individual market segments.
Learn more about our methodology.
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