Lufthansa FlyNet - "FlyNet - The Million" by LIA 2022
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| Title | FlyNet - The Million |
| Brief | Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?In minute-by-minute time protocols, we describe escalating events on the ground that get completely out of hand while passengers are offline during the flight: A smart home heating that by accident is being set to 62° Celsius finally causing the police to storm the apartment. A retiree accidentally switches suitcases with a fashion designer thus becoming a hyped fashion icon while he sits clueless in the plane. And then there is the story of a married couple receiving 1 million dollars from a Nigerian Prince. Because a lot can happen in a few hours. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Lufthansa Flynet |
| Advertiser | Lufthansa |
| Brand | Lufthansa FlyNet |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Radio |
| Sound Production | S...io F..k Subscribers Only |
| Creative Managing Director | F...an F...e Subscribers Only |
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