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Epica Awards

Journalist Choice
Paris, France
Bacardi - "Music Liberates Music 2.0" by Epica Awards 2019

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TitleMusic Liberates Music 2.0
BriefMusic Liberates Music is Bacardi's global platform supporting authentic Caribbean music, with the help of supergroup Major Lazer. Every time someone played Major Lazer's track on Spotify, it generated studio time for aspiring Caribbean artists. Next, Barcadi and Major Lazer took the program to the next level, by partnering with SoundCloud and using the platform’s comment function in an innovative way. Artists could upload their tracks and Major Lazer gave mentorship and production feedback via the comments section. To promote the artists further, Major Lazer’s favorite tracks were transformed into music videos.
Agency
Campaign Music Liberates Music 2.0
Advertiser Bacardi
Brand Bacardi

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Entrant Company B..O ..w Y..k Subscribers Only
Chief Creative Officer Worldwide D...d L...rs Subscribers Only
Chief Creative Officer New York G..g H..n Subscribers Only
Executive Creative Director D...lo B.../ M...os K....ar Subscribers Only
Creative Director M...us Jo.....n/ ..m Co....ly Subscribers Only
Art Director P...o S....io Subscribers Only
Head of Integrated Production D...d R...e Subscribers Only
Executive Producer S...a H....er Subscribers Only
Senior Producer A...ew O....ne Subscribers Only
Producer M....el W....ll Subscribers Only
Music Producer J...a Mi....on Subscribers Only
Group Planning Director J....ca S...de Subscribers Only
Communications Planning Director S...e P....ek Subscribers Only
Communications Planning Director ..n L...g Subscribers Only
Senior Project Manager N...en M...h Subscribers Only
Account Team S...en Pa.....llo Subscribers Only
Account Team J..h G....an Subscribers Only
Account Team M...an W..d Subscribers Only
Account Team N..a S....on Subscribers Only
Production Company B..O S....os Subscribers Only
Executive Producer M....el G....le Subscribers Only
Musical Artist D...un Subscribers Only
Director ..w C..n Subscribers Only
Line Producer Jo....an ..u Subscribers Only
1st AD/ Producer J..f R...an Subscribers Only
Director of Photography T..x C..n Subscribers Only
Producer A...e R..e .r Subscribers Only
Editorial Company ..t &...; ..n Subscribers Only
Editor C...s H..k Subscribers Only
Post Producer E...n G...an Subscribers Only
Musical Artist ..é ..y Subscribers Only
Executive Producer T...i C....on Subscribers Only
Executive Producer R....rd P...e Subscribers Only
Executive Producer M....ew S....ko Subscribers Only
Director/ Animator/ Editor K..e S...r Subscribers Only
Director of Photography S...if .l N....wy Subscribers Only
Colorist J..f S...a Subscribers Only
3D Animation J..e Lo....ia Subscribers Only
Assistant Editor Z..h Vi.....na/ G....do C...lo Subscribers Only
Musical Artist N...i ..e Subscribers Only
Director/ Editor Y...ha P..k Subscribers Only
Producer J....ta Ja.....lo Subscribers Only
Director of Photography Z..h St.....us Subscribers Only
Co Producer J...e D...n Subscribers Only
Colorist .a Th.....men Subscribers Only
Musical Artist C...s C...in Subscribers Only
Director J...y Co....lo Subscribers Only
Director Ch.....te A...ey Subscribers Only
Lead CGI L..m B...n Subscribers Only
Lead Motion Designer/ Editor C...um B...es Subscribers Only
Illustration S...e B...r/ ..n T...or Subscribers Only
Production Company adul.........co.uk Subscribers Only