Title | Silent Whistle |
Brief | Hundreds of thousands of young athletes are excluded from regular team sports for the simple fact that they can’t hear the referee’s whistle when it’s blown. The Silent Whistle app, created for the Samsung Galaxy Sport watch, picks up the specific frequency of a referee’s whistle and sends an instant vibrating alert. The app enables the deaf to finally be included in team sports ౼ a particular win for children and teenagers, for whom a feeling of belonging is more important than ever. |
Agency | Leo Burnett |
Campaign | Silent Whistle |
Advertiser | Samsung |
Brand | App for Galaxy Smart Watch |
Posted | November 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Entrant Company | ..o B....tt S...ey Subscribers Only |
CCO | J...n Wi....ms Subscribers Only |
EXECUTIVE CREATIVE DIRECTOR | G...T M....ON Subscribers Only |
CREATIVE GROUP HEAD WRITER | N...L C...K Subscribers Only |
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