Epica Awards

Journalist Choice

Paris, France

Update

Sea Shepherd Conservation Society - "The White Tide (en)"

3478

Title	The White Tide (en)
Title (original language)	La marée blanche
Brief	A single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts.
Agency	BRAND STATION
Campaign	Fumer Tue L'Océan
Advertiser	Sea Shepherd
Brand	Sea Shepherd Conservation Society
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Posted	May 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Creative Director	D...en G...l Subscribers Only
Creative Director	S..y B...ma Subscribers Only
Creative Director	L..�c Ch....au Subscribers Only
Photographer	Sa.....ica Subscribers Only
Art Director	D...en G...l Subscribers Only
Art Director	S..y B...ma Subscribers Only
Head of Production	R..my Gu....ix Subscribers Only
Photographer's Agent	W...h ..t Subscribers Only
Copywriter	D...en G...l Subscribers Only
Copywriter	S..y B...ma Subscribers Only