Epica Awards

Journalist Choice

Paris, France

Update

Japan Philharmonic Orchestra - "Trombone"

TBWA\HAKUHODO

209

Title	Trombone
Brief	We focused on the idea of "Music, like alcohol having the power to intoxicate", and created a series of posters that depict orchestra instruments as alcoholic beverages as a metaphor for audiences to "Taste the music". The posters were displayed in the foyer of the concert hall, to create an atmosphere of a venue that serves alcohol. The concert hall was a place to enjoy the ambiance of the concert hall before and after the performance, had indefinitely closed off to the public. We wanted to fill the foyer where alcoholic beverages had traditionally been served with "alcohol" to enjoy in between performances.
Agency	TBWA\HAKUHODO
Campaign	Intoxicating Sounds Posters
Advertiser	Japan Philharmonic Orchestra
Brand	Japan Philharmonic Orchestra
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Poster
Chief creative officer	K...o S..o Subscribers Only
Creative Director/Copywriter	Ma.....hi U...i Subscribers Only
Art Director	Y...i ..o Subscribers Only
Designer	S...ke H...o Subscribers Only
Designer	N...sa T..a Subscribers Only
Photographer	S....ro N...no Subscribers Only
Retoucher	T...mu K....ba Subscribers Only
Producer	..i G..o Subscribers Only
Producer	S...e M....wa Subscribers Only