ALDI Nord - "Fragrance for everyone" by Epica Awards 2023
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ALDI Nord - "Fragrance for everyone"
- Brand: ALDI Nord
- Country: Germany
- Advertiser: Aldi
| Title | Fragrance for everyone |
| Brief | The idea is as simple as it is surprising: to stage the smell of fresh baked bread as the best scent in the world in an epic perfume commercial parody - with learned clichés, a resolution that is all the more unexpected and the one and only testimonial that can do the job: Jeremy Fragrance, self-declared Fragrance Icon No. 1, Germany's biggest viral phenomenon of recent months and living parody of the over-excited perfume world. To say the role was tailor-made for him would be an understatement - he literally is the role.Withing hours after launching the spot, it made its way through every major social platform. Users created hundreds of reaction videos, endless amounts of memes, multiple remakes and every major news platform wrote about it. “Backfrisch” went viral like few spots in Germany before, fueled by Gen Z. Or, as media wrote afterwards: It became pop culture. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Fragrance for everyone |
| Advertiser | Aldi |
| Brand | ALDI Nord |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Client | A..I N..d Subscribers Only |
| Managing Director Marketing & Communications | Gi.....nco Br....ti Subscribers Only |
| Director Customer Dialog & Engagement | S...an M....ls Subscribers Only |
| Teamlead Social Media | Ma....as K....ing Subscribers Only |
| Managerin Social Media | L...a R..e Subscribers Only |
| Specialist Social Media | M...na S...el Subscribers Only |
| Specialist Social Media Advertising | An....na Re....rs Subscribers Only |
| Creative Agency | Ac.....re S..g G....ny Subscribers Only |
| Group Creative Director (Copy) | J..n D...es Subscribers Only |
| Group Creative Director (Art) | Be....in Al....dt Subscribers Only |
| Group Account Director | ..m Fe.....ti Subscribers Only |
| Senior Account Manager | D...is V...s Subscribers Only |
| Senior Art Direction | A...a M...ler Subscribers Only |
| Senior Copywriter | M....el L....er Subscribers Only |
| Director Creative Strategy | J...a J....ch Subscribers Only |
| Senior Influencer Managerin | A..a K...er Subscribers Only |
| Senior Film Producer | Fr.....ca K...s Subscribers Only |
| Film + Post + Sound Production | .7 Ki.....er Ent.......ent Subscribers Only |
| Executive Producer | ..m B...o, J..�o F...a Subscribers Only |
| Producer | L...a H....e, M....ie W..t Subscribers Only |
| Director / Director of Photography | J..s Wi.....ld Subscribers Only |
| Videographer BTS | ..y R..e S...er Subscribers Only |
| Production Manager | P...o B....ra Subscribers Only |
| Line Producer | I..�s V....na C...a Subscribers Only |
| Location Manager | J..�o C...a Subscribers Only |
| Producer Assistant | E...r C...al Subscribers Only |
| Runner / Driver | H..o Ra.....o, L..s B....o, M...el Pl....er Subscribers Only |
| 1st AD | L..�s L...oa Subscribers Only |
| 1st AC | M...a J..�o S....ck Subscribers Only |
| Steady Cam | S...el T....es Subscribers Only |
| DIT | N..o S...a Subscribers Only |
| Gaffer | P...o A...s Subscribers Only |
| Key Grip | R....do Ab....es Subscribers Only |
| Tracking Vehicle | D...d V....te Subscribers Only |
| Sound Engineer | E....ce S...d Subscribers Only |
| Product Specialist | J...e A..r Subscribers Only |
| Styling | D...la D...o Subscribers Only |
| Hair & Make Up | D....rah Be......urt Subscribers Only |
| Post Producer | L...a H....e, K....la A....rt Subscribers Only |
| Editor | M..i Wi....nn Subscribers Only |
| VFX/Motion Design | D...in Do.....ch, M...e P....en Subscribers Only |
| Retouching | RG....ha B...in Subscribers Only |
| Colorist | B....rd G....er Subscribers Only |
| Audio Producer | I..n Ra......jev Subscribers Only |
| Voice over / Speaker | D...el S...�tz Subscribers Only |
| Sounddesigner | M..i Wi.....n, I..n Ra......jev Subscribers Only |
| Music Production | 2..I M...c Subscribers Only |
| Composer | R..e Bi.....n, Ch.....ph K....er, S...n H....r, ..r Subscribers Only |
| Media Agency | ..D G....ny Subscribers Only |
| Group Manager Search & Social | A..e Fa......ier Subscribers Only |
| Senior SMA Manager | Na....ie I...n Subscribers Only |
More ads from Accenture Song (formerly Kolle Rebbe)
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- BRAND:
- PETA
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)