Epica Awards

Journalist Choice

Paris, France

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The Macallan - The Spirit of 1926 - "The Macallan - The Spirit of 1926"

Master for you Barcelona, Spain

Awards

Brand: The Macallan - The Spirit of 1926
Country: Spain

Advertiser: The Macallan

Title	The Macallan - The Spirit of 1926
Brief	The Macallan is a brand with an astounding heritage, a brand that today has an infinite value on the market because it has always followed a clear thinking: Do the next right thing.That core idea is to tell the story of Janet Harbinson known as “Nettie”, who took over the running of The Macallan Distillery after the death of her husband. She took the decision not to sell it and to keep the business afloat, by doing that she helped to rebuild the local community in a difficult period between the two World Wars. “Nettie” distilled a whisky in 1926 that today has become the most valuable wine or spirit in the world ever sold at auction: The Macallan Fine & Rare 1926.
Agency	Master for you
Campaign	The Macallan - The Spirit of 1926
Advertiser	The Macallan
Brand	The Macallan - The Spirit of 1926
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Creative Director	J...i M....ls Subscribers Only