Minute Maid - "The Big Nothing" by Epica Awards 2024
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Minute Maid - "The Big Nothing"
Awards
3- Brand: Minute Maid
- Country: United States
- Advertiser: The Coca-Cola Company
| Title | The Big Nothing |
| Brief | Minute Maid Zero Sugar had experienced supply chain issues following the launch of the product, and was prepared to finally launch their first global campaign.With Great Taste and Zero Sugar, Minute Maid Zero Sugar didn’t need a big celebrity like Jon Hamm to help sell it to people. But they got Jon Hamm anyways. We needed to launch Minute Maid Zero Sugar, and raise awareness to make sure that everyone knew Minute Maid Zero Sugar has the greatest tasting zero sugar of any zero sugar juice drink out there. And, also use Jon Hamm. In short, Jon Hamm does nothing but wait in the wings. Minute Maid Zero Sugar sells itself.In long, Jon Hamm comes to grips with the existential reality that his star power can’t add anything to a Zero Sugar Juice Drink that tastes this amazing. |
| Agency | VML |
| Campaign | The Big Nothing |
| Advertiser | The Coca-Cola Company |
| Brand | Minute Maid |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
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