Aktion Mensch - "Annika" by Epica Awards 2024
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| Title | Annika |
| Brief | Aktion Mensch’s latest campaign turns inclusion from a topic of discussion into a visible and tangible movement. By integrating people with disabilities on our social media channels, we provide more cultural visibility, to a social group that is often underrepresented, showcasing emotional portraits of individuals pursuing their dreams and leading self-determined lives – without seeking pity or portraying themselves as "super humans." This authentic approach moves away from traditional "advertising documentaries," encouraging community engagement through relatable storytelling.Embracing the idea that if together we unite, together we win, Aktion Mensch has supported people with disabilities through inclusion projects for 60 years, alongside its social lottery. The campaign focuses on strong, genuine characters with big plans, allowing them to share their own narratives. The result is intimate, emotional documentary portraits that immerse viewers in the diverse worlds of protagonists like Annika and Gramoz, who don't let their disabilities hinder them from chasing their dreams. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Viel Vor |
| Advertiser | Aktion Mensch |
| Brand | Aktion Mensch |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Client | A...on M...ch Subscribers Only |
| Vorstand | B...rn Sc.....er . A...on M...ch Subscribers Only |
| Leitung Aufklärung | Ch.....na M..x . A...on M...ch Subscribers Only |
| Leiterin Kampagne & Marke | S...n L...e . A...on M...ch Subscribers Only |
| Kampagne und Marke | Ch.....ane Wi....ns . A...on M...ch Subscribers Only |
| Kampagnenmanagement | C...na H...ler . A...on M...ch Subscribers Only |
| Kampagne und Marke | S...ia Z...er . A...on M...ch Subscribers Only |
| Art Direction Kampagne und Marke | S...ne H..h . A...on M...ch Subscribers Only |
| Creative Agency | Ac.....re S..g G....ny Subscribers Only |
| Managing Director Creation | T...as K...wer . Ac.....re S..g G....ny Subscribers Only |
| Managing Director Client Service | L....rt W....en . Ac.....re S..g G....ny Subscribers Only |
| Executive Creative Director | K...i W...er . Ac.....re S..g G....ny Subscribers Only |
| Executive Creative Director / Lead Creation | L...nz R...er . Ac.....re S..g G....ny Subscribers Only |
| Creative Director | ..m E...r . Ac.....re S..g G....ny Subscribers Only |
| Creative Director | F....an L...ig . Ac.....re S..g G....ny Subscribers Only |
| Creative Director | Al.....er G...p . Ac.....re S..g G....ny Subscribers Only |
| Lead Account | A...e Do.....sch . Ac.....re S..g G....ny Subscribers Only |
| Account Director | ..m H...r . Ac.....re S..g G....ny Subscribers Only |
| Account Manager | J..s G...el . Ac.....re S..g G....ny Subscribers Only |
| Account Manager | A..a E...s . Ac.....re S..g G....ny Subscribers Only |
| Art Direction | T...as L....nt . Ac.....re S..g G....ny Subscribers Only |
| Art Direction | Pa....ia W...h . Ac.....re S..g G....ny Subscribers Only |
| Art Direction | N...ne N....ng . Ac.....re S..g G....ny Subscribers Only |
| Art Direction | ..a T...s . Ac.....re S..g G....ny Subscribers Only |
| Copywriter | L..a We.....hl . Ac.....re S..g G....ny Subscribers Only |
| Copywriter | ..m K...e . Ac.....re S..g G....ny Subscribers Only |
| Strategist | D....la P...nl . Ac.....re S..g G....ny Subscribers Only |
| Strategist | J...th Br....ner . Ac.....re S..g G....ny Subscribers Only |
| Agency Producer | D...el S....ze . Ac.....re S..g G....ny Subscribers Only |
| Post Producer | ..e B...d . Ac.....re S..g G....ny Subscribers Only |
| Post Producer | K....in K...h . Ac.....re S..g G....ny Subscribers Only |
| Final Artwork | M...in Pi.....ta . Ac.....re S..g G....ny Subscribers Only |
| Final Artwork | T...as Sch........�tter . Ac.....re S..g G....ny Subscribers Only |
| Film Production | T..y Pe....en F..m Subscribers Only |
| Post Production | T..E ..X &...; Pos........tion s...io Subscribers Only |
| Audio Production | Y....an M...c Subscribers Only |
More ads from Accenture Song (formerly Kolle Rebbe)
Eye to Eye
- BRAND:
- PETA
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)