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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom
Hyundai - "The Bigger Crash" by Cannes Lions International Festival of Creativity 2022

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TitleThe Bigger Crash
BriefTo announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.Our campaign frames real and authentic scenarios caused by Hurricanes, cyclones and Typhoons. Our photographic approach has been realistic, with a retouch aimed to remove car brands and logos involved in the crash and to obtein an homogeneous color palette.
Agency
Campaign The Bigger Crash
Advertiser Hyundai Motor Company
Brand Hyundai

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company J..g ..n M..t .G Subscribers Only
Managing Creative Director A....as B....ch Subscribers Only
Executive Creative Director P...r W...el Subscribers Only
Executive Creative Director R..o N..l Subscribers Only
Creative Director Copy M...eo Ma....re Subscribers Only
Creative Director Copy Ma....as H..s Subscribers Only
Creative Director Art L..s P...o G...i Subscribers Only
Senior Art Director Fr.....ca Mo......hio Subscribers Only
Copywriter F....an K...ss Subscribers Only
Client Service Director M...o Sc....rt Subscribers Only
Account Director T...n .n N...en Subscribers Only
Project Manager J...a Sc.....ler Subscribers Only
Head of Data and Media K...n T....en Subscribers Only
Head of Production A...n G...s Subscribers Only
Senior Digital Artist S...ha P...t Subscribers Only
Senior Digital Artist D....ik Sc.....er Subscribers Only
Awards Manager An.....rin B...e Subscribers Only
Production Company Sq......xel Subscribers Only
Executive Production R...a D..s Subscribers Only
Executive Production A...is B...os Subscribers Only
Editing H..o F....as Subscribers Only
Motion Graphics B....do S...os Subscribers Only
Post Production Coordinator Ga....la F....so Subscribers Only
Account Manager M....lo V...l Subscribers Only
Music Production Company St.....lo M...c Subscribers Only
Original Music Al.....dro Cr.....ori Subscribers Only
Original Music D...o Pe....ni Subscribers Only
Sound Design D...de Va.....ini Subscribers Only
Client H....ai M...r C....ny Subscribers Only
Vice President and Head of Hyundai Brand S....on ..e Subscribers Only
Director, Hyundai Brand Experience Group 1 J..i ..m Subscribers Only
Head of Brand Communication Team Ch.....on ..n Subscribers Only
Senior Manager of Brand Communication Team S...i S..n Subscribers Only
Manager of Brand Communication Team H....ne ..m Subscribers Only
Manager of Brand Communication Team ..e ..o ..e Subscribers Only