Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)

Creative Award

Paris, France

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Fondation Anne de Gaulle - "Anne de Gaulle"

Havas Paris

Havas Paris Puteaux, France

Awards

9032

This ad is part of the ACT Responsible Collection

Brand: Fondation Anne de Gaulle
Country: France

Advertiser: Fondation Anne de Gaulle

Title	Anne de Gaulle
Brief	BACKGROUNDIn 1946, Charles de Gaulle, a world-famous figure, created the Anne de Gaulle Foundation as a tribute to his disabled daughter. Nearly 80 years later, the name of the famous General de Gaulle still carries the same weight, but the Anne de Gaulle Foundation is much less well known.THE GOALTo give this cause and the Anne de Gaulle Foundation the visibility they deserveand making French society reconsider mental disability and inclusion.THE IDEATo rename Paris-Charles de Gaulle, Europe’s leading airport, to Paris-Anne de Gaulle Airport.WHAT WE DIDFor International Day of Disabled Persons, we renamed Paris-Charles de Gaulle International Airport after our namesake’s daughter, Anne de Gaulle.On the front of the terminal, road signs, indoor screens, luggage trolleys, and tickets, and even in the planes, announcements informed travellers of their arrival at Paris Anne de Gaulle Airport.The event was also an opportunity to welcome foundation residents to their airport, where they could observe our staff on the job, while also sharing best practices with them to accommodate disabilities.A awareness campaign that reached millions of people in France and around the world, up to the French Minister of Transport himself.+200 published articles+50M total reach+€1M earned media
Agency	Havas Paris
Campaign	Paris-Anne de Gaulle
Advertiser	Fondation Anne de Gaulle
Brand	Fondation Anne de Gaulle
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Story	Subscribers Only
Story (original language)	Subscribers Only
Philosophy	Subscribers Only
Philosophy (original language)	Subscribers Only
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Media Type	Case Study
Length	129 seconds
Advertising Manager	J..n Ve....ux Subscribers Only
Advertising Manager	Cl....se M....er Subscribers Only
Executive Creative Director	St....ane G....rt Subscribers Only
Art Director	Ca.....ne L...o Subscribers Only
Copywriter	F....nt R..x Subscribers Only
Vice President (VP)	M...el B...an Subscribers Only
Partner	S...ie S....ri Subscribers Only
Associate Director	Ph.....ine ..n Ti....en Subscribers Only
Account Director	Ti....ne M....er Subscribers Only
Account Director	Ti....ne A...nd Subscribers Only
Director of Production Operations	C...ne P...t Subscribers Only
Head of TV / Art Buyer	Be....in Be.....ou Subscribers Only
Photographer	C....es M....ot Subscribers Only
Director	F...en F...e Subscribers Only
Advertising Manager	Be....nd S...en Subscribers Only
Advertising Manager	G...aud R...ny Subscribers Only
Advertising Manager	Ca....ne L....re Subscribers Only
Advertising Manager	J....ne L...r Subscribers Only
Advertising Manager	Fa....ne Ma.....rat Subscribers Only
Advertising Manager	F...ia H...al Subscribers Only
Advertising Manager	La....ce P...t Subscribers Only
Advertising Manager	Ti....ne P...ot La....le Subscribers Only
Partner	F...ce I..o Subscribers Only
Advertising Manager	J..n Ph....pe B...le Subscribers Only
Client Partner	G...pe ..P Subscribers Only
Advertising Manager	Ca....ne T...ot Subscribers Only
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Advertising Manager	J...ôme J...t Subscribers Only
Advertising Manager	O....er .e L....de Subscribers Only
Client Partner	M..e .t l..e Subscribers Only
Advertising Manager	Ch.....phe Pe.....er Subscribers Only
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Media Agency	H...s M...a Subscribers Only
Advertising Manager	J..n Ve....ux Subscribers Only
Advertising Manager	Cl....se M....er Subscribers Only
Executive Creative Director	St....ane G....rt Subscribers Only
Art Director	Ca.....ne L...o Subscribers Only
Copywriter	F....nt R..x Subscribers Only
Vice President (VP)	M...el B...an Subscribers Only
Partner	S...ie S....ri Subscribers Only
Associate Director	Ph.....ine ..n Ti....en Subscribers Only
Account Director	Ti....ne M....er Subscribers Only
Account Director	Ti....ne A...nd Subscribers Only
Director of Production Operations	C...ne P...t Subscribers Only
Head of TV / Art Buyer	Be....in Be.....ou Subscribers Only
Photographer	C....es M....ot Subscribers Only
Director	F...en F...e Subscribers Only
Advertising Manager	Be....nd S...en Subscribers Only
Advertising Manager	G...aud R...ny Subscribers Only
Advertising Manager	Ca....ne L....re Subscribers Only
Advertising Manager	J....ne L...r Subscribers Only
Advertising Manager	Fa....ne Ma.....rat Subscribers Only
Advertising Manager	F...ia H...al Subscribers Only
Advertising Manager	La....ce P...t Subscribers Only
Advertising Manager	Ti....ne P...ot La....le Subscribers Only
Partner	F...ce I..o Subscribers Only
Advertising Manager	J..n Ph....pe B...le Subscribers Only
Client Partner	G...pe ..P Subscribers Only
Advertising Manager	Ca....ne T...ot Subscribers Only
Advertising Manager	Ph....pe ..y Subscribers Only
Advertising Manager	J...ôme J...t Subscribers Only
Advertising Manager	O....er .e L....de Subscribers Only
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