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Prix Club des Directeurs Artistiques (Club des DA)

Creative Award
Paris, France
Pavillon France - "Unusual Suspect" by Prix Club des Directeurs Artistiques (Club des DA) 2024

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TitleUnusual Suspect
BriefFor most people cooking fish can be scary. It’s ugly, it stinks, it squirts, it’s a real mess. Out of control. But let’s chill, it never killed anyone and you might even end up enjoying it. And most of all, it’s worth it because it is deadly delicious.This commercial doesn’t seem to have a lot of humor because it pretty much looks like a classic thriller. Until… the surprising reveal. It borrows all the codes of the genre (but make it funnier) to amplify a very common situation and create a perfect advertising hyperbole.With the direction of Björn Rühmann, well-known for his comic ads, this movie uses dark humor to serve one purpose: stop dramatizing cooking fish and kick out all the clichés. Yes, it’s not the most appealing thing to do but just try it and you’ll be addicted.
Agency
Campaign Unusual Suspect.
Advertiser Pavillon France
Brand Pavillon France

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Media Type Television & Cinema
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Director B...rn R....nn Subscribers Only
Director of photography ..e D....as Subscribers Only
Production S...b Subscribers Only
Producer E....rd Ch.....ng Subscribers Only
Creative Director N....as Ga.....lon Subscribers Only
Artistic Directors and Screenwriters H...ène Gr......ller &...; M....ux S...en Subscribers Only
Sales Director J....ne Ma.....au Subscribers Only
Director of productions F....an S...n Subscribers Only
Advertising Manager Ca....ne M...ot Subscribers Only
Post-production F..m Subscribers Only
Sound studio T... Subscribers Only
Production Director M...me B...er Subscribers Only
First assistant M...e .e Gr.....lec Subscribers Only
Production coordinator A...ur B...ly Subscribers Only
Lead actor M...me Sa.....ean Subscribers Only
Chief decorators L...e L....te ..d H...tz C....na Subscribers Only
Stylist J...a Vo.....cs Subscribers Only
Culinary stylist F...a Ba....na Subscribers Only
Creative Director H...ène Gr......ller &...; M....ux S...en Subscribers Only