What3Words - "Neighbours" by Art Directors Club of Europe 2023

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TitleNeighbours
Briefwhat3words is an incredibly useful way of precisely locating people, places or things to within a 3x3 meter square.It’s been widely used by emergency services to find and locate people in emergencies. Whilst this highlights the advantage of what3words over other location-based services an emergency-only use case wasn’t driving widespread, regular use of brand.The reality is what3words is incredibly useful in everyday scenarios too, like helping you avoid the frustration parcels getting delivered to the wrong house due to inaccuracies in addressing.Our film highlights why when it comes to deliveries it’s worth being precise and using what3words. We see a young man very politely confront his neighbours about his missing clothing parcels, only for them to deny it despite appearing to be wearing them. British awkwardness ensues.
Agency
Campaign Neighbours
Advertiser What3Words
Brand What3Words

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PostedOctober 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Post Production
Sound
Creative Director N..l Ha....on Subscribers Only
Production Company Sm....er Subscribers Only
Director ..m S...rs Subscribers Only
Agency Producer ..m M...s Subscribers Only
Producer N..k Sut........Dodd Subscribers Only
Director of Photography (DOP) T..o G....nd Subscribers Only
Editor J...an Tr.....lle Subscribers Only
Editing Company ..e Q...ry Subscribers Only
Sound Engineer ..m P..h Subscribers Only
Graphics A..y S...ns Subscribers Only
Casting ..i Fe....ey C....ng Subscribers Only
Business Director A..a J....on Subscribers Only
Co-Founder, Creative Strategy ..n F....th Subscribers Only
Head of Production ..y C....er Subscribers Only
Head of Client Service J..h H...is Subscribers Only
Colorist J...n W...is Subscribers Only
Post-production Producer O...r W...t Subscribers Only
Strategy Director L...a K....tt Subscribers Only
Executive Producer ..m K...ht Subscribers Only
Senior Creative L...d D...el Subscribers Only