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Cristal Media & ADvertising Summit

Creative Award
Boulogne Billancourt, France
Far Cry Primal - "Far Cry Primal: The Charge" by Cristal Media & ADvertising Summit 2016

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TitleFar Cry Primal: The Charge
BriefA soldier charges the enemy in a futuristic battle scene. Charging onwards, he suddenly finds himself on the Normandy beaches in World War Two. As his epic charge continues, he runs further and further back in time. Finally he finds himself in pre-history, about to confront a sabre-tooth tiger with only a bone for a weapon. “Seriously?” he says. The new edition of video game Far Cry is not about guns – it’s about guts.
Agency
Campaign Far Cry Primal: The Charge
Advertiser Ubisoft
Brand Far Cry Primal

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television