MINI - "ParkDistanceControl" by PHNX Awards 2022
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MINI - "ParkDistanceControl"
- Brand: MINI
- Country: Germany
- Advertiser: MINI
| Title | ParkDistanceControl |
| Agency | HoC Dubai |
| Campaign | MINImalism |
| Advertiser | MINI |
| Brand | MINI |
| Date of First Broadcast/Publication | 2022 / 4 |
| Product | MINI |
| Story | MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself. |
| Global Chief Creative Officer | Alex Schill, SERVICEPLAN GROUP |
| Worldwide Executive Creative Director | Jason Reomeyko, SERVICEPLAN GROUP |
| Managing Creative Partner | Leif Johannsen; Patrick Matthiensen, SERVICEPLAN GERMANY |
| Managing Partner | Lars Holling, SERVICEPLAN GERMANY |
| Global Head of Art | Michael Wilk, SERVICEPLAN GERMANY |
| Creative Director | Pavel Bondarenko (Art); Daniel Steller (Text), SERVICEPLAN GERMANY |
| Copywriter(s) | Philip Ziegler, SERVICEPLAN GERMANY |
| Art Director(s) | Kunal Gagwani (Senior), SERVICEPLAN MIDDLE EAST; Tudor Cucu (Senior), SER-VICEPLAN GERMANY |
| Motion Designer | Linus Brandes |
| Sound Designer | Denis Elmaci |
| Account Director | Ann-Kathrin Frohloff, SERVICEPLAN GERMANY |
| Account Manager | Gonca Gorgulu, SERVICEPLAN MIDDLE EAST |
| General Manager | Natalie Shardan, SERVICEPLAN MIDDLE EAST |
| Executive Creative Director | Akhilesh Bagri, SERVICEPLAN MIDDLE EAST |