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PHNX Awards

Creative Award
Paris, France
MINI - "MINImalism (Board)" by PHNX Awards 2022

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TitleMINImalism (Board)
Agency
Campaign MINImalism
Advertiser MINI
Brand MINI
Date of First Broadcast/Publication 2022 / 4
Product MINI
Business Sector Automotive
Story MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself.
Media Type Case Study
Creative Agency
Creative Agency Serviceplan Campaign
Art Director
Creative Director
Copywriter
Managing Partner
Managing Partner
Creative Director
Art Director
Head of Art
Managing Partner
Global Chief Creative Officer
Copywriter
Managing Director
Art Director
Account Director
Marketing Director
Marketing Manager
Account Manager
MOTION DESIGN
Sound Designer