Chilean Red Cross - "Tsunami" by PHNX Awards 2022
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Chilean Red Cross - "Tsunami"
This ad is part of the ACT Responsible Collection
- Brand: Chilean Red Cross
- Country: Chile
- Advertiser: Chilean Red Cross
| Title | Tsunami |
| Agency | Porta |
| Campaign | Reunited |
| Advertiser | Chilean Red Cross |
| Brand | Chilean Red Cross |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | #ChileanRedCross #RestoringFamilyLinks #Porta |
| Story | Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Idea: For this reason, and inspired in a legend that that there is a red thread connecting people who are destined to find each other, we wanted this work to represent the story of a family from the north of our country. A woman and her husband were reunited thanks to the program after one of the biggest natural disasters in Chilean history: THE 2015 TSUNAMI. A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it. A work that today allows us to raise the visibility to a program that is a vital assistance for all Chileans. |
| Media Type | Newspaper |
| Creative Director | Felipe Porte |
| Art Director | Benjamín Sánchez |
| Copywriter | Felipe Alarcón |
| Agency Producer | Constanza Figueroa |
| Agency Producer | Mauricio Alvarez |
| Photographer | Nain Maslun |