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PHNX Awards

Creative Award
Paris, France
Stern.de - "Dyslexia Unetided" by PHNX Awards 2022

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TitleDyslexia Unetided
Agency
Campaign Dyslexia Unetided
Advertiser Gruner + Jahr AG & Co
Brand Stern.de
Date of First Broadcast/Publication 2021
Business Sector Online Press, Media & Information
Story 1 in 5 peple is dislexic. however, thy are often viewed les intelligent based on inabilletyto spell properly. this is despite there beeing sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out.Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story was on TV and podcast.- Top article online on stern 4 days in a row.- 37+ Milion contacts- 500+ mesiges form suporters – dislexics and non dislexics alike- nominated for the Axel Springer jurnalistic yung talent awardThe overwelming response led to a websigth – Dislexia-Unetided.org — where peple culd lern more and join the campanje.
Media Type Case Study
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Director of Photography (DOP)
Editor
Executive Creative Director
Executive Creative Director
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Global Chief Creative Officer
Senior Copywriter
Author / Art Director
Director & Motion Designer
Editor-in-Chief
Editor-in-Chief
Production Company
Intern Art
Intern Art
Intern Copy
Junior Art Director
Junior Art Director
Junior Copywriter
Managing Designer
Press officer
Visual Operator