shop.beeline - "Shop.beeline Imaginarium" by PHNX Awards 2023
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| Title | Shop.beeline Imaginarium |
| Brief | Task:Raise the brand awareness and deliver the key benefit: buy a smartphone with a free mobile plan included.Strategy:Create an eye-capturing video and ear-capturing song with a repeating and easy to remember key message - buy a smartphone in shop.beeline.kz and don’t pay for mobile plan.Idea:Shop.Beeline is a virtual shop, it does not exist in the physical world. So everyone can imagine what a new shop.beeline and its shop assistants look like, it can be as crazy as an imagination that you have. |
| Agency | GForce/Grey |
| Campaign | Shop.beeline Imaginarium |
| Advertiser | Beeline |
| Brand | shop.beeline |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Consumer & Public Services |
| Story | You can buy a smartphone and do not pay for mobile plan at shop.beeline.kz. |
| Media Type | Television |
| Length | |
| Director | Valentyn Minchuk |