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Creative Award
Paris, France
Greenpeace - "Deforestation is not a fiction" by PHNX Awards 2023

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TitleDeforestation is not a fiction
Title (original language)La déforestation n'est pas une fiction (anglais)
BriefHere’s a little story about a farmer who heard that to make a living he had to force feed his herd.His chickens and his cows needing to grow with ease had no choice but to browse devour grass and trees.Their evil appetite drove the beasts in the end to eat in a single bite the farmer and his land. The tragic conclusion we should all keep in mind is deforestation is a threat to mankind.
Agency
Campaign Deforestation is not a fiction
Advertiser Greenpeace
Brand Greenpeace
PostedNovember 2022
Business Sector Environmental & Animal Issues
Story The growth of the soya industry, used to feed animals, including cows, pigs and chicken has been meteoric. Production in Brazil has quadrupled in just 20 years, mostly to feed European livestock. And this production has come at a huge cost. Vast areas of forest and natural habitats have been destroyed and Huge tracts of the forests in South America have been lost.
Philosophy To make it clear, simple and obvious, we decided to represent the impact of livestock on deforestation by giant cows eating trees in a short animation tale about the link between Deforestation and the growth of the soya industry, used to feed animals. In this short animation film, cows and chickens are growing so fast that, in the end, they devour the trees, the forest, the farm and the farmer.
Media Type Web Film
Président / CCO
Creative Director
Global Chief Strategic Officer
Production
Director
Producer
Production Coordinator
Production Coordinator
CGI Rigging
Animation Effects
Lighting
Compositing
Post Production
Post-production Producer
VFX Producer
VFX Coordinator
CG Supervisor
VFX 2D
CG Modeling
Sound
Head of Music/Sound