Dove - "Toxic Influencer" by PHNX Awards 2023
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| Title | Toxic Influencer |
| Agency | Ogilvy |
| Campaign | Toxic Influence |
| Advertiser | Unilever |
| Brand | Dove |
| Date of First Broadcast/Publication | 2022 / 4 |
| Product | Dove Masterbrand |
| Business Sector | Hygiene & Personal Care Products |
| Story | Shot in documentary style, this short film explores and subverts the deepest of emotional bonds – between mothers and their daughters – by using cutting-edge deepfake technology to put the words of toxic influencers into the moms’ mouths. Showcasing the shocked reactions of the moms and daughters, and depicting the uncanny deepfakes of horrifying toxic trends like teeth filing and ‘baby botox’, the film dramatically demonstrates the danger of toxic influencers and the toxic beauty advice girls are exposed to. It culminates in a rallying call that inspires parents to join Dove’s mission to raise the self-esteem of millions of girls. |
| Media Type | Case Study |
| Production Company | Smuggler |
| Media Agency | Mindshare North America |
| PR Agency | Edelman Worldwide HQ |
| Agency | Ogilvy UK |
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