Four Paws - "Pets of War Board" by PHNX Awards 2023
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| Title | Pets of War Board |
| Agency | Ogilvy Health |
| Campaign | Pets of War |
| Advertiser | Four Paws |
| Brand | Four Paws |
| Date of First Broadcast/Publication | 2022 / 12 |
| Product | Institutional |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Background An estimated 1.2 million dogs have been orphaned in Ukraine due to the ongoing war conflict. These dogs need shelter, food, and medical attention. People all over the world want to lend a hand, but they don't know how. Idea Our goal was to turn empathy into action — to give people the means to support orphaned dogs in Ukraine from anywhere around the world. By developing a core visual that illustrates a helping hand extended to a dog in Ukraine, we telegraphed the idea that anyone can help pets orphaned by war from anywhere. We partnered with 4Paw’s to feature the visual in an international campaign aimed at gathering donations to send veterinarians, food, water, and medical supplies to shelters in Ukraine. Results (within 24 hours of launch) ● Over 2 million impressions ● 10,000+ engagements ● 2000% increase in donations ● 0$ media spend ● 300+ tons of pet food delivered ● helping more than 50,000 pets |
| Media Type | Case Study |
| Chief Creative Officer | Adam Hessel |
| Advertising Manager | Claire Lafrance |
| Global Chief Executive Officer | Kim Johnson |
| Global Chief Creative Officer | Liz Taylor |
| Executive Creative Director | Erik Vervroegen |
| Associate Creative Director | Eduardo Basque |
| Associate Creative Director | Rafael Campeao |
| Print Producer | Charlotte Kobberger |
| Chief Strategy Officer | Liz Kane |
| VP, Planner | Carlos Dorenbaum |
| Production Company | Illusion CGI Studio |
| Photography / Illustration | Anadolu Agency |
| Illustration | Illusion CGI Studio |
| Typographer | Alec Vianu |