Inter Rapidísimo - "Plastic bearded humpback whale" by PHNX Awards 2023
Filter results by
| Title | Plastic bearded humpback whale |
| Agency | Brave |
| Campaign | World without plastic |
| Advertiser | Inter Rapidísimo |
| Brand | Inter Rapidísimo |
| Date of First Broadcast/Publication | 2023 / 4 |
| Product | Bolsa sin plástico |
| Business Sector | Environmental & Ecological Issues |
| Story | A plastic-free bag that turns into fish food. With this powerful innovation, we will call on the population and other brands to find solutions that help reduce the amount of plastic that pollutes different Colombian ecosystems. In our campaign, we will make it evident how plastic pollution has changed nature; forests now coexist with plastic bags, jars, and lids, our waters are now home to complete islands of plastic waste, but the saddest part is that species that used to inhabit these ecosystems have started to transform. They are now animals that were forced to learn to live with plastic in their environments and bodies. With the presentation of each of the striking species, we will invite the population to take action before plastic transforms and extinguishes the species as we know them. |
| Media Type | |
| Advertising Agency | Brave Colombia |
| Chief innovation Strategic | Isaac Chaparro Mendez |
| Advertising Manager - Creative Director | Edwin Romero |
| Art Director | William Martínez López |
| Copywriter | Daniel Santiago Garzón Correa |
| Web Master | Christian Camilo Fajardo Hernandez |
| Web Master | Jefersson Andres Bautista Vega |
| D.P. | David Camilo Salazar Cubillos - Luis Felipe Correal Anchique |
| Graphic Designers | Javier Alexander Pachón Santana - Jonathan Bustos Melendez - Gabriel Eduardo González - Julián Getzamha |
| Marketing Manager | Sandra Milena Otalora Calvera |
| Marketing Director | Sara Alfonso Villalba |
| PR Director | Lauri Maritza Espinosa Suarez |
| Country | Colombia |