Jeep - "Jeep Code" by PHNX Awards 2023
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| Title | Jeep Code |
| Agency | Publicis |
| Campaign | Jeep Code |
| Advertiser | Stellantis |
| Brand | Jeep |
| Date of First Broadcast/Publication | 2022 / 4 |
| Product | Auto |
| Business Sector | Cars |
| Story | Buying a car has historically been a high-touch experience. Jeep Code was tailored around the user. Knowing that on-street discovery is how many people fall in love with their next vehicle, we made it so when someone spots a Jeep in the wild, they can instantly learn about the make, model, price, and inventory nearby just by opening Snapchat on their phone and scanning the grille with Jeep Code. The experience had multiple destinations depending on where the user was in their buying journey. They chose the SUV and moved along the funnel at their own pace. Each path led to more discovery for the consumer, and the data generated more new leads for dealers. It’s a disruption in the automotive process that creates a seamless journey from social media to ownership through our physical product. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Joanna Monteiro |
| Executive Creative Director | Vinicius Dalvi |
| Group Creative Director | Victor Yves |
| Creative Director | Steven Turnbull |
| Copywriter | Steve Muzzin |
| Director, Digital Advertising and Strategy | Anita Gillman |
| SVP, Brand Director | Bobby Malhotra |
| Group Account Director | David Langlois |
| Account Director | Richard Guy |
| Audio Creative Partner | Cristiano Pinheiro |
| Sound Production | Punch Audio |
| Sound Director | Cristiano Pinheiro |
| Sound Designer | Gustavo Guanaes |
| Sound Designer | Fernando Martinez |
| Executive Producer | Lili Aragoni |
| Producer | Fernanda Garroux |
| Media Agency | STARCOM Canada |
| SVP, Media | Claus Burmeister |
| Director, Social | Bethany Castle |
| Director, Media Planning | Samantha Lacroce |
| Senior Social Specialist | Karin Polanco |