Opal - "The Prevention Formula (Board)" by PHNX Awards 2023
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| Title | The Prevention Formula (Board) |
| Agency | VML Lima |
| Campaign | The Prevention Formula |
| Advertiser | Alicorp |
| Brand | Opal |
| Date of First Broadcast/Publication | 2023 / 5 |
| Product | Detergent |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Media Type | Case Study |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Executive Creative Director | Tin Sanchez |
| Creative Director | Carlos Fernandez |
| Creative Director | Poke Meza |
| Art Director | Fernando Guerra |
| Copywriter | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Client Services Director | Sara Roif |
| Account Director | Anne Achata |
| Account Executive | Paolo Alvites |
| Photographer | Alex Freundt |