Colgate - "Smiles Everywhere" by PHNX Awards 2023
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Colgate - "Smiles Everywhere"
- Brand: Colgate
- Country: Brazil
- Advertiser: Colgate-Palmolive
| Title | Smiles Everywhere |
| Agency | VML Brazil |
| Campaign | Smiles Everywhere |
| Advertiser | Colgate-Palmolive |
| Brand | Colgate |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Oral Hygiene |
| Story | Smiles Everywhere is a campaign designed in partnership with 11 brazilian under served communities, with the intent of making families enroll their kids into our free oral care program in these neighborhoods. Due to lack of traditional media spaces, its very hard to reach the tight, uphill corners of the communities, and thus, a new solution was needed to generate buzz and word of mouth. In less than 30 days, Smiles Everywhere raised in 900% the number of dentist appointments. |
| Media Type | Case Study |
| CCO | Rafael Pitanguy, Fred Saldanha, Sleyman Khodor |
| ECD | Marcos Ribeiro, Beto Rogoski |
| Creative Directors | Denon Oliveira, Frederico Teixeira |
| Copywriters | Felipe Choi, Bruno Aníbal, Ricardo Sartorelli |
| Art Directors | Luiz Ramon Evangelista, Caio Zucchi, Bruna Marques |
| Managing Director of Colgate Operations | Emma Goethals |
| Client Services | Mariana Nadler, Ianara Petruci, Julia Bernardes, Karine Sobral |
| Planners | Andreia Tavares, Aline Prates, Maysa de Paula, Nathalia Campero, Sofia Clozel |
| Media Team | Luis Padilha, Felipe Dourado, Brenda Silva, Thaiz Thiodoro |
| PR (VMLY&R) | Paula Ganem, Gabriel Grunewald, Ana Carolina Cesario, |
| Producer (VMLY&R) | Viviane de Castro |
| Client Approval | Nelson Malta, Flavia Liberman, Franco Perrone, Vanessa Castro, Thais Zago, Luciana Abe, Fernando Santos |
| Production Company | Bravo |
| Director | J.Brivilati |
| Executive Producer | Bia Basilio |
| Coordination of Production | Nubra GSanches |
| Direction of Production | Marcos Aquino |
| Casting | Juliana Hirschmann |
| Audio Production Company | Mugshot |
| Producers | Arthur Abrami, Bruno Zibordi, Chico Reginato, Maurício Herszkowicz |
| Sound Design | Henrique Oliveira, Leandro Rodrigo |
| Cient Service | Guto Figueiredo, Maitê Magoga |
| Executive Producer | Gilvana Viana |
| Coordination | Jaque de Paula, Giuliana Tavares |