Telefónica Vivo - "Vivo Buscapé" by PHNX Awards 2023
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| Title | Vivo Buscapé |
| Agency | VML Brazil |
| Campaign | Buscapé. Back to the City of God. |
| Advertiser | Telefonica Vivo + Motorola |
| Brand | Telefónica Vivo |
| Date of First Broadcast/Publication | 2022 / 9 |
| Product | Motorola Edge 30 Ultra |
| Business Sector | Telecommunications Services |
| Story | Released in September 2022, the short film "Buscapé - Back to the City of God" is an unprecedented partnership between Telefónica Vivo and Motorola, idealized by the agency VMLY&R. It is the one and only sequel to the award-winning film "City of God", which was produced by the same production company, scriptwriter, editor, art director, composer, director, and most of the cast. Fernando Meirelles, the director of City of God, also served as executive producer. The short film uses the character of Buscapé, who in the original film was a boy passionate about photography. Now, Buscapé returns as a photojournalist, using the camera of Motorola's smartphone and Telefónica Vivo's 5G to uncover a gang trafficking animals in the City of God. The story shows how Buscapé uses his photographic talent to expose the violent reality of the community and unveil an environmental crime. Through the character's lenses, the viewer is taken on a journey through the community and discovers new characters and stories. City of God is considered the biggest success in Brazilian cinema, not only because of the large number of awards it has won, including 4 Oscar®️ nominations, but also for being on lists of the best movies in history by Time Magazine, The Guardian, and Rolling Stones. Recently, City of God was elected as the second most-watched foreign film in the world, according to a study conducted by the online platform Preply. The 14-minute short film was released in cinemas, streaming platforms, YouTube, and TV. The project was an immediate success with over 1 million hours watched and 310 million impacts, and great media coverage. The success with the public was so great that the short film already has a confirmed continuation, in a series of short stories produced and exhibited by HBO Max. |
| Media Type | Case Study |
| Length | |
| CCO | Rafael Pitanguy and Sleyman Khodor |
| ECD | Rodrigo Almeida, Rafael Gil and Beto Rogoski |
| Creative Directors | Rodrigo Almeida, Rafael Gil and Marcos Magario |
| Copywriters | Jaime Agostini and André Jardim |
| Art Directors | Marcos Magario and Bill Queiroga |
| Account Service | Leonardo Balbi, Fernanda Duca, Márcia Fernandes, Luiz Ortega, Natália Vasconcelos, Aline Garcia, Carolina Rangel, Rafael Cardoso, Camila Zaim, Bruna Defelippe, Larissa Luquetti |
| Planning | Marcelo Germano, Rafael Araújo, Giulia Romanelli, Simone Bispo |
| Media | Diego Freire, Danilo Pizardi, Ligia Antunes, Rafael Rodrigues |
| Client | Marina Daineze, Gabriela Borges, Juliana Covino, Bianca Formiga, Marina Madureira, Giovani Pilla, Isabelle Pfaff |
| Vivo | Stela Maris Ribeiro Silva, Lyane Martinelli and Leandro Freitas |
| VMLY&R | Paula Ganem, Lucia Caldas, Gabriel Grunewald and Ana Carolina Cesario |
| Lema | Marcos Morelli, Luiz Felipe Pedroso and Gabriel Gouvêa |
| Production | Nicole Godoy, Camila Naito, Anderson Rocha, Ian Inglez, Bárbara Emery, Guilherme Rodrigues, Nicole Thedin, Amanda Vieira, Bianca Aguiar, Cléo Gonçalves |
| Production Company | O2 |
| Direction | Fred Luz |
| Executive Production | Fernando Meirelles, Rejane Bicca and Flavia Zanini |
| Production | Amanda Rossi / Patricia Aguiar / Ed Tamachiro / Luiz Braga |
| Script | Paulo Lins and Thais Fuginaga |
| Photography Direction | Rodrigo Carvalho |
| Art Direction | Ana Henriques |
| Production Direction | Alberto Mariotto |
| 1st Assistant Director | Kaká Gonçalves |
| Costume | Bia Salgado |
| Characterization | Denise Borro |
| Casting producer | Cecilia Homem De Mello |
| Casting Preparer | Christian Duurvoort |
| Assembly | Dan Abraham and Andre Dib |
| Colorist | Sergio Pasqualino Junior |
| Postproduction / Finishing | O2 |
| Cast | Alexandre Rodrigues, Edson Oliveira, Carol Dall Farra, Dudu Neves, Khalifa Idd, Puelo, Sandrão Rzo, Caio Santos, Hugo Brek, Cocão Avoz |
| Audio Production Company | Supersonica |
| Composition and Production | Antonio Pinto + Gui Francishi and Guilherme Malavasi |
| Service | Marilia K Franco and Cassia Garcia |
| Sound Design and mixing | David Mazzuca and Flávio Pereira |