PHNX Awards

Creative Award

Paris, France

Update

Burger King - "Los Angeles"

1787

Title	Los Angeles
Agency	Wolf BCPP
Campaign	To go. As far as you can.
Advertiser	Burger King
Brand	Burger King
Date of First Broadcast/Publication	2022 / 10
Product	Burger King App
Business Sector	Restaurants & Fast Food
Tagline	To go. As far as you can.
Story	Thanks to the Burger King app and its order and collect feature, you can buy your meal as you go and pick it up to enjoy it wherever you want. But how far will you go resisting the temptation of eating that delicious flame-grilled burger? Google Street View helped us to know the answer.
Philosophy	To go. As far as you can.
Problem	Thanks to the Burger King app and its order and collect feature, you can buy your meal as you go and pick it up to enjoy it wherever you want. But how far will you go resisting the temptation of eating that delicious flame-grilled burger?
Result	Google Street View helped us to know the answer.
Media Type	Print
Copywriter	Luis Moreno
Chief Creative Officer	Gonzalo Baeza
Creative Director	Nicolás Pérez
Art Director	Cristián Mugarra
Copywriter	Hernán Irarrázaval
Art Director	Jasper Staig
Copywriter	Felipe Monroy
Art Director	Fabiola Matas
Art Director	Nicolas Gonzalez
Art Director	Victor Rodriguez