Gatorade - "TWO SHIELDS" by PHNX Awards 2024

Filter results by

TitleTWO SHIELDS
Campaign Amateur Derbies
Advertiser Gatorade
Brand Gatorade
Date of First Broadcast/Publication 2023 / 9
Product Gatorade GTB
Story Every football match always has two sides. And one never forgets (or lives) without the other.
Just like Gatorade doesn't forget sweat. And sweat doesn't forget Gatorade.
That's why, for the Gatorade 2023 campaign, we've chosen to talk about those unforgettable rivalries. The derbies.

The famous Derbies:
The street above vs. the street below.
The dirt floor vs. the synthetic.
The 3rd a vs. the 3rd b.
I.T. vs. finance.
And so the list goes on.
A campaign that told the story of the greatest classics that exist in Brazil.
Length
CEO Martin Montoya
CCO Rodrigo Grau
ACD Vinicius Dias and Zim Hernandez
AD Isabelle Ramos
Project Manager Juliana Gonçalves
Social Strategy Alice Rosa
Community Manager Claudio Gomes
Strategy Director Marcus Freitas
Client Jorge Natteri, Ana Guimarães, Paula Dantas, Daniel Chaim.
Director Santi Dulce