Title | TWO SHIELDS |
Campaign | Amateur Derbies |
Advertiser | Gatorade |
Brand | Gatorade |
Date of First Broadcast/Publication | 2023 / 9 |
Product | Gatorade GTB |
Story | Every football match always has two sides. And one never forgets (or lives) without the other. Just like Gatorade doesn't forget sweat. And sweat doesn't forget Gatorade. That's why, for the Gatorade 2023 campaign, we've chosen to talk about those unforgettable rivalries. The derbies. The famous Derbies: The street above vs. the street below. The dirt floor vs. the synthetic. The 3rd a vs. the 3rd b. I.T. vs. finance. And so the list goes on. A campaign that told the story of the greatest classics that exist in Brazil. |
Length | |
CEO | Martin Montoya |
CCO | Rodrigo Grau |
ACD | Vinicius Dias and Zim Hernandez |
AD | Isabelle Ramos |
Project Manager | Juliana Gonçalves |
Social Strategy | Alice Rosa |
Community Manager | Claudio Gomes |
Strategy Director | Marcus Freitas |
Client | Jorge Natteri, Ana Guimarães, Paula Dantas, Daniel Chaim. |
Director | Santi Dulce |