BET - "BET Africa Day 2023" by PHNX Awards 2024
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| Title | BET Africa Day 2023 |
| Campaign | Real Recognize Real |
| Advertiser | Paramount |
| Brand | BET |
| Date of First Broadcast/Publication | 2023 / 5 |
| Story | "Real Recognize Real" is a vibrant celebration of the interconnectedness and collective brilliance of black artists and cultural figures across the globe. Conceived for BET's Africa Day 2023, this campaign transcends geographical boundaries to spotlight the rich, dynamic tapestry of black culture that spans from London to Lagos, Paris to Los Angeles, and beyond. It's a narrative that champions the present-day heroes among us, showcasing leading black talents in a series of captivating portraits and murals comped into the streets and communities that have always served as our galleries. This visual feast not only salutes the artists who inspire us today but does so through a stylistic homage that respectfully nods to the diverse legacies of black creatives worldwide without imitation. Each element of the campaign—from the animated portraits to the choice of vibrant street environments—has been meticulously crafted to ensure a fresh, multidimensional experience that celebrates Black Pride, Love, Joy, and Power. "Real Recognise Real" is more than a campaign; it's a global embrace, a movement that underscores BET's commitment to uniting, uplifting, and inspiring the black community through a celebration of its living legends and rising stars. |
| Length | |
| ECD Bohemian | Kyle Lucthman |
| Executive Producer Bohemian | Via Henderson |
| Audio Design & Mix | Micheal Medhurst |
| Video Edit | Loyiso Mkungela |
| Illustration Design | Fable Studio, Keabetswe Mako |
| Animation | Kyle Lucthman, Tristan Winslow |
| ECD for Paramount | Dillion Khan |
| Project Director for Paramount | Nelani Majozi |