General Motors - "Dr. EV-il Is Back For Good (60s)"

McCann Detroit Detroit, United States

5068

Title	Dr. EV-il Is Back For Good (60s)
Brief	We set out to highlight that GM’s revolutionary Ultium Battery Platform is an integral part of the fight against climate change. And knowing that climate change is the number one threat to the planet, there was only one way to bring this notion to life: tell Dr. Evil he’s now the number two threat to the planet.Driven by his megalomaniacal ego, he hatches a diabolical plan to take over GM, becoming the first fictional person to run a real global corporation, and use their EV technology to destroy this new nemesis. The plot thickens when a late breaking surprise from his son, Scott, makes Dr. Evil realize he must help save the world – before taking it over.
Agency	McCann Detroit
Campaign	Evil Takeover
Advertiser	General Motors Corp.
Brand	General Motors
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Posted	March 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	60 seconds
Chief Creative Officer	C...k M...an Subscribers Only
Chief Creative Officer	B..d E...tt Subscribers Only
Group Creative Director	..b L...to Subscribers Only
Associate Creative Director	Mi....le Mu....am Subscribers Only
Associate Creative Director	N..k M...ne Subscribers Only
Executive Integrated Producer	H...ez S...ed Subscribers Only
Digital Agency	M...nn D....it Subscribers Only