MOCA Visits and Membership to the museum - "Moca Rebrand"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Awards

9545

Brand: MOCA Visits and Membership to the museum
Country: Canada

Advertiser: Museum of Contemporary Art (MOCA)

Title	Moca Rebrand
Brief	With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
Agency	Leo Burnett Toronto
Campaign	Moca Rebrand
Advertiser	Museum of Contemporary Art (MOCA)
Brand	MOCA Visits and Membership to the museum
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Posted	November 2019
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