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Pedigree - "Tail Orchestra"
- Brand: Pedigree
- Country: United States
- Advertiser: Mars Petcare
| Title | Tail Orchestra |
| Brief | Dogs' tails express their emotions and also resemble a conductor’s baton. So, with the renowned Radio Polish Orchestra we created symphonies using dogs' tails as the orchestra’s conductor. We wrote symphonies based on dogs’ personalities and rearranged the orchestra to match their tail directions. Dogs were presented with different stimuli, and the musicians followed their tail reactions, creating the songs. Everything turned into a trailer, spread all over social media, and the symphonies ran through all audio platforms, vinyl, and ambient music in pet shops, dog parks, and everywhere. Posters were placed near famous concert halls to promote the songs. The work generated 390K streaming royalties which were donated to the Pedigree Foundation, which aims to help dogs in need find loving homes. |
| Agency | BBDO New York |
| Campaign | Tail Orchestra |
| Advertiser | Mars Petcare |
| Brand | Pedigree |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | P...r K..n Subscribers Only |
| Executive Creative Director | M....lo No....ra Subscribers Only |
| Creative Director | B...o R....ro Subscribers Only |
| Associate Creative Director | ..z A...yo Subscribers Only |
| Chairman | C...s Ber.......Hill Subscribers Only |
| Chief Creative Officer | C...s Ber.......Hill Subscribers Only |
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