| Title | Designed In Bangladesh. Made in Europe. |
| Brief | The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made. |
| Agency |
Accenture Song (formerly Kolle Rebbe)
|
| Campaign |
Designed in Bangladesh. Made in Europe.
|
| Advertiser |
EKN Footwear
|
| Brand |
EKN
|
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| Story | Subscribers Only |
| Media Type |
Case Study
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| Managing Director |
N..l Kle.......ink Subscribers Only
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| Creative Director |
M...k B�.....ein Subscribers Only
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| Product Design |
R....ya A...d P...a Subscribers Only
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| Executive Creative Director |
M...in T....rt Subscribers Only
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| Executive Design Director |
M...el K....in Subscribers Only
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Al.....er G...p Subscribers Only
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Al.....er G...p Subscribers Only
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F...x Z...ke Subscribers Only
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A...n K...ger Subscribers Only
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O..a B..z Subscribers Only
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| Account Manager |
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J...b Re....rd Subscribers Only
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| Designer |
M...a Sc.....age Subscribers Only
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| Designer |
J...a F....er Subscribers Only
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L...nz R...er Subscribers Only
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..n ..o Subscribers Only
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..e B...d Subscribers Only
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D....he P...t Subscribers Only
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