Nissan around view monitor - "Parking is not an art"

TBWA\G1

TBWA\G1 Boulogne-Billancourt, France

Awards

6812

Brand: Nissan around view monitor
Country: France

Advertiser: Nissan

Title	Parking is not an art
Brief	In Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs.
Agency	TBWA\G1
Campaign	Parking is not an art
Advertiser	Nissan
Brand	Nissan around view monitor
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Production Company	\ELSE
Executive Creative Director	E..c P...re Subscribers Only
Creative Director	J....yn B....at Subscribers Only
Art Director	..y R...n Subscribers Only
Copywriter	J...s B...e Subscribers Only
President	E..n V...ch Subscribers Only
Head Of Planning	P...ip N..n Subscribers Only
Account Planner	Ann.......�oise .e Ta......ier Subscribers Only
Account Director	..u T..n Subscribers Only
Account Director	F...ck N...en Subscribers Only
Account Director	M....ux W...n Subscribers Only
Art Buyer	C....ne Ga....fo Subscribers Only
Producer	C...y Pe....ne Subscribers Only
Director	C....ent L...r Subscribers Only