| Title | 70% without identity |
| Brief | In order to give back a voice and dignity to these people, we came up with "RiTratta", a campaign in which we took care of the artistic and creative direction, giving rise to a clear and high-impact message.Starting from the data on human trafficking, we decided to use a particularly powerful visual expedient: "Pixelating" some female portraits of women victims of slavery in the same corresponding percentage (precisely 70% women and girls).An effective solution to witness the progressive loss of identity but at the same time a restitution of an identity and a voice to those destined to live in the shadows. The centerpiece of the project is the official website ritratta.acra.it, with the concept also declined in a coordinated manner on social channels. |
| Agency |
Different
|
| Campaign |
Pixel Portraits
|
| Advertiser |
ACRA
|
| Brand |
ACRA
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
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| Photographer |
S....no Ro....li Subscribers Only
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| Chief Creative Officer |
Fr.....co Gu....ra Subscribers Only
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| Event Manager |
Al.....dro Ri....di Subscribers Only
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| Associate Creative Director |
R....to Fe....io Subscribers Only
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| Associate Creative Director |
Ve....ca M...i Subscribers Only
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| General Manager |
L..a C....li Subscribers Only
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| Media Director |
F...o Ri.....ni Subscribers Only
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| PR Director |
S...ne C....ni Subscribers Only
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| Production Director |
G....ia Fa.....to Subscribers Only
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| Graphic Designer |
St....ia M....ro Subscribers Only
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| Motion Graphics Designer |
Fe....ca S....ru Subscribers Only
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| Production Manager |
D...o D....to Subscribers Only
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