| Title | Time-Fighters Program |
| Brief | Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition. |
| Agency | Publicis Conseil |
| Campaign | Time-Fighters Program |
| Advertiser | Renault |
| Brand | Renault |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Production Company | Big Productions |
| President | A...he Bo....et Subscribers Only |
| Chief Creative Officer | M...o Ve.....lli Subscribers Only |
| CCO/CEO | M...o Ve.....lli Subscribers Only |
| Worldwide Creative Director | M....lo V....ra Subscribers Only |
| Creative Director | g...an P...ul Subscribers Only |
| Copywriter | M....eu D....se Subscribers Only |
| Art Director | Yv.....ic D...ey Subscribers Only |
| Art Director Assistant | Jo....an L...in Subscribers Only |
| Global client lead | H...es R...ut Subscribers Only |
| Account Manager | Em.....lle W....el Subscribers Only |
| Account Manager | Fa....ne L...an Subscribers Only |
| Account Manager | Ma....de F...il Subscribers Only |
| Digital Lead | J...en B....lt Subscribers Only |
| Account Manager | Cl....de P...o Subscribers Only |
| Agency Producer | S...h Bo.....ra Subscribers Only |
| Production Company Producer | R....ël Ca....ic Subscribers Only |
| Production Company Producer | P..l B....is Subscribers Only |
| Director of Photography (DOP) | Sy.....re D...se Subscribers Only |
| Post-production Producer | N....ha D...rd Subscribers Only |
| Post Production | F..m Subscribers Only |
| Post-production Producer | C...re Ru......ski Subscribers Only |
| Editor | A...e M...e Subscribers Only |
| Editor | Se.....en M...am Subscribers Only |
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