kwitt - "Kwittfluencer"

Jung von Matt AG

Jung von Matt AG Hamburg, Germany

Awards

11238

Brand: kwitt
Country: Germany

Advertiser: Sparkasse – public Bank of Germany

Title	Kwittfluencer
Brief	Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic."
Agency	Jung von Matt AG
Campaign	Kwittfluencer
Advertiser	Sparkasse – public Bank of Germany
Brand	kwitt
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Director	Jo....es H...s Subscribers Only
Creative Director	F....es R...e Subscribers Only
Creative Director	E...da Ni....er Subscribers Only
Copywriter	An.....rie Br....er Subscribers Only
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Art Director	Fr.....ka K...ger Subscribers Only
Art Director	S...h Do.....en Subscribers Only
Art Director	A...la J....ann Subscribers Only
Photographer	H..s S...ck Subscribers Only
Executive Creative Director	T..l E...l Subscribers Only
Managing Director	S..n R....lz Subscribers Only
Director of Photography (DOP)	T...as K...e Subscribers Only
Client Services Director	Al.....ra Ba....us Subscribers Only
Project Manager	C....in S...n Subscribers Only
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Social media consultant	P..l Sa....nn Subscribers Only
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