| Title | Speaking in Color |
| Brief | The perfect color can come from anywhere—a memory, a place or even a dream. We needed to find a new way to bring a color from an architect’s mind into reality. The most natural way to express a thought or feeling is through language. We wanted to encourage architects to describe exactly what inspired them in their own words.Imagine speaking the words “drinking champagne on the French Riviera at sunset” and in return be provided with a custom color palette that fits your memory. And what if that custom color palette could be fine-tuned to reach the prefect color that exists in your mind? This is what Speaking in Color empowers one of Sherwin-Williams’ most influential audience, architects, to do—with just their voice. This one-of-a-kind color selection solution was conceived leveraging the ultimate combination of the art and science of color making with cutting-edge technology. |
| Agency |
Wunderman Thompson Minneapolis
|
| Campaign |
Speaking in Colors
|
| Advertiser |
The Sherwin-Williams Company
|
| Brand |
Sherwin-Williams
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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| Global Chief Creative Officer |
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| Global Chief Creative Officer |
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