| Title | Always stop before eating (Chicken) |
| Brief | The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations. |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Parking Spaces |
| Advertiser | BFU (Swiss Council for Accident Prevention) |
| Brand | BFU (Swiss Council for Accident Prevention) |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Creative Director | M...us ..f Subscribers Only |
| Art Director | Is....le H...er Subscribers Only |
| Copywriter | M...us ..f Subscribers Only |
| Post Production | L...nz W..l Subscribers Only |
| Account Executive | G..n M...o J..n Subscribers Only |
| Client Supervisor | J..rg B....er Subscribers Only |
| Client Supervisor | Fr.....ka Ha....nn Subscribers Only |
| Client Supervisor | P...r M...ys Subscribers Only |
More Work
SEE ALLEye-catching Cat in editorial environment (German)
- BRAND:
- Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Laboratory mice «Paragraph sign»
- BRAND:
- Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Mister/Whisky
- BRAND:
- Center for Addiction Therapy
- AGENCY:
- Ruf Lanz Werbeagentur
Lady/Cocktail
- BRAND:
- Center for Addiction Therapy
- AGENCY:
- Ruf Lanz Werbeagentur
Young woman/Red wine
- BRAND:
- Center for Addiction Therapy
- AGENCY:
- Ruf Lanz Werbeagentur
Always stop before using social media
- BRAND:
- BFU (Swiss Council for Accident Prevention)
- AGENCY:
- Ruf Lanz Werbeagentur
Always stop before texting
- BRAND:
- BFU (Swiss Council for Accident Prevention)
- AGENCY:
- Ruf Lanz Werbeagentur
Tiger Cub
- BRAND:
- Foundation Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur