Jesper Klarin
Design Director at Bold Scandinavia
Stockholm, Sweden
TitleEQT Ventures Logotype - The power Q
BriefThe world of equity funds and banks is a very conservative and corporate space. So the goal was to develop an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups EQT finances.The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved.
Agency
Campaign EQT Ventures Logotype - The power Q
Advertiser EQT Ventures
Brand EQT Ventures

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PostedNovember 2017
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