Crowdfunding - "Sequeira in it's rightful place"

Fuel Lisboa, Portugal

33650

Title	Sequeira in it's rightful place
Brief	To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Agency	Fuel
Campaign	Sequeira in it's rightful place
Advertiser	MUSEU NACIONAL DE ARTE ANTIGA
Brand	Crowdfunding
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Posted	November 2017
Story	Subscribers Only
Media Type	Digital
Creative Director	P...O B...GA Subscribers Only
Creative Director	M....lo L....ço Subscribers Only
Copywriter	R....rd W....ll Subscribers Only
Agency Producer	P...o S...a Subscribers Only