American Greetings - "Device Like No Other"

MullenLowe U.S. Boston, United States

4820

Title	Device Like No Other
Brief	When the world turns to texts, social posts and emails, how do you make a 111-year-old greeting card company relevant again? By re-positioning the greeting card as a new device and launching it at CES, the giant consumer technology trade show. A “Device Like No Other” was teased with a slick video positioning the mystery product as the thinnest and most powerful communication device. It had tech journalists and geeks scratching their heads. They all crammed into a showroom to discover that the device was...a card. Still the most powerful device for making meaningful human connection.
Agency	MullenLowe U.S.
Campaign	Device Like No Other
Advertiser	American Greetings
Brand	American Greetings
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Chief Creative Officer	M..k We....er Subscribers Only
Executive Creative Director	D..e W...t Subscribers Only
Executive Creative Director	..m Va.....no Subscribers Only
Creative Director	A...ea Mil......icz Subscribers Only
Creative Director	B...e W....ee Subscribers Only
Associate Creative Director	A....on R..e Subscribers Only
Associate Creative Director	B...n L...h Subscribers Only