BMW - "The 8"

Serviceplan Campaign Hamburg, Germany

Awards

17028

Brand: BMW
Country: Germany

Advertiser: BMW

Title	The 8
Brief	The task was to produce a film for the worldwide launch of the newest icon in the BMW family, THE 8. It is the pinnacle of luxury automobiles with never before seen design, material, and performance. We built a path that was hundreds of metres long with custom-made floating pontoons. It went right through the canals of Venice next to iconic locations like the Rialto Bridge and the Doge's Palace. This path formed the basis of an emotional film about a boy growing up in Venice loving cars but never being able to drive there. He leaves the city and finally returns as a gentleman with a single purpose in life: doing something seemingly impossible, driving an iconic car in the city of no cars.
Agency	Serviceplan Campaign
Campaign	Bayerische Motoren Werke
Advertiser	BMW
Brand	BMW
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	45 seconds
Global Chief Creative Officer	A..x S...ll Subscribers Only
Global Executive Creative Director	J...n R....ko Subscribers Only
Managing Partner	T...as H...n Subscribers Only
Managing Partner	M...us K...er Subscribers Only
Managing Partner	F....an K...tz Subscribers Only
Creative Director	K...a D....ah Subscribers Only
Management Supervisor	Kr....an ..n ..m Subscribers Only
Production Company	A...ak F..m Subscribers Only
Director	D...el W...e Subscribers Only
Executive Producer	T...as St......ser Subscribers Only