Equal Justice Initiative - "Equal Justice Initiative - Logo"

Turner Duckworth

Turner Duckworth San Francisco, United States

Awards

10103

This ad is part of the ACT Responsible Collection

Brand: Equal Justice Initiative
Country: United States

Advertiser: Equal Justice Initiative

Title	Equal Justice Initiative - Logo
Brief	The goal was to create an identity that lived up to the weight of the subject while playing a supporting role. At its heart is a symbol that implores us to break the cycle of injustice. Two equal letter Js form a broken chain, which not only encapsulates a larger purpose, but also became the symbol for the new Legacy Museum. The bold simplicity of the broken chain led to a series of illustrations that highlight the Equal Justice Initiative's key themes and ideas with immediacy. Two equal letter Js form a broken chain that symbolises the themes, ideas and purpose of the Equal Justice Initiative. A symbol that implores viewers to break the cycle of injustice.
Agency	Turner Duckworth
Campaign	Equal Justice Initiative - Logo
Advertiser	Equal Justice Initiative
Brand	Equal Justice Initiative
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Corporate/Brand Identity
Head of Design	D...d T...er Subscribers Only
Head of Design	B...e Du.....th Subscribers Only
Executive Creative Director	S...h M...at Subscribers Only
Creative Director	A..y B...n Subscribers Only
Designer	A...ia I...n Subscribers Only
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Creative Agency	T...er Du.....th Subscribers Only