| Title | The Teen |
| Brief | There’s something for everyone at Scandinavian home electronics retailer Elkjøp. Including gifts that express something you might find hard to say. In the first film, a father looks nervous as he gives a present to his son, who is wearing nail varnish and feminine clothing. The son unwraps it – and looks delighted. It’s a Babyliss hair styling tool. Dad looks relieved he’s bought the right thing. The pair exchange a smile of mutual understanding.
In the second film, a son gives a present to his mother, whose closely shaven head indicates that she may be undergoing treatment for cancer. When she unwraps the gift, it’s a hair dryer. After a moment’s hesitation, she grins. Because one day soon she’ll be well again. If you find the right gift, it can say everything for you. |
| Campaign |
A gift can say it all
|
| Advertiser |
Elkjøp
|
| Brand |
Home electronic
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Creative Director |
F....ik Si.....on Subscribers Only
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| Creative Director |
O..e La....th Subscribers Only
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| Copywriter |
F...a Si....en L...g Subscribers Only
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| Art Director |
D...el M...ak Subscribers Only
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| Photographer |
J...o F...r Subscribers Only
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| Director |
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..r W...�n Subscribers Only
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| Graphic Designer |
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| Account Director |
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| Planner Director |
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